Innovative Sign Design by Katrina & Paul at IDS

Partners in Innovation

Value. Integrity. Standards.

For our owners, Katrina and Paul, great design is at the heart of everything they do. As thought leaders in the sign industry, their passion is evidenced in every ID Signsystems project; their message the mantra of our team of talented professionals.

United by a multi-layered understanding of materials and innovative sign design, plus industry best practices, ID Signsystems is an accomplished partner for businesses and organizations looking to transform their brand and environment.

Partners in Innovation

Value. Integrity. Standards.

For our owners, Katrina and Paul, great design is at the heart of everything they do. As thought-leaders in the sign industry, their passion is evidenced in every ID Signsystems project; their message the mantra of our IDS team of talented professionals.

United by a multi-layered understanding of materials and innovative sign design, plus industry best practices, ID Signsystems is a powerful partner for businesses and organizations looking to transform their brand and environment.

Market Expertise

IDS has developed a leadership role in a number of different markets where quality and innovative sign design are keys to client success.

The Experts in Innovative Sign Design & Lighting Solutions

Case Studies

Learn how we transform environments using the IDS process.

Delivering Design-Based Solutions

Our designers and fabricators work hand-in-hand under the same roof in our Rochester, NY facility to deliver projects in a highly creative and collaborative environment to develop the most innovative sign designs in the industry.

Latest Insights

As thought-leaders in the sign industry, our passion is evidenced in all our projects. Here are some of our newest ideas and trends.

  • Visualizing Signage Excellence with 3D

Visualizing Signage Excellence With 3D

From concept to client satisfaction, discover how we've innovated 3D rendering to create realistic visualizations that elevate precision and innovation in the signage industry.

What Our Clients Say

I’d like to express my sincere thanks to you and your company for helping us with our park signs on such short notice.

We were really in a bind after being left hanging by another contractor.

We are so grateful that you and your company were willing to help us out, and you were so efficient and pleasant to deal with.

Stephanie, Onondaga Lake Partnership

After years of trying to find an off the shelf solution for our plaza lighting at One East Avenue, we approached ID Signsystems with the project.  Not only were they able to customize a solution for us, they exceeded our expectations.

Lauren Gallina, Gallina Development Corp.

The Darwin Martin Complex system looks terrific Katrina & Paul! Thanks for the beautiful work!

Jerome Cloud, FSEGD Design Principle, Cloud Gehshan

We had a vision for a new sign that had a modern flair and reflected our creative capabilities.   IDS was able to translate this vision into not only a sign but a statement piece that reflects our brand pursuit of excellence!

Christine Vargas, President, Vargas Associates

Many thanks to you and everyone at IDS for the incredible level of customer service – You are all just the best.

Ellen Warren, Jordan Health Foundation

Let’s Talk About Your Project