“Evidence-based design” is a term frequently associated with signage and graphic elements and can apply to healthcare, corporate, retail, and education settings. It refers to design that is not only created with aesthetic considerations in mind, but also has a basis in research findings that illustrate how design can impact human feelings and behaviors.

Corporate facilities may be interested in distinguishing themselves with imagery, sculpture, and other visual cues that can increase workers’ sense of well-being and increase productivity. Retail establishments may look to evidence to create environments that customers will find most appealing and will be most interested in lingering at or returning to. Education campuses need to offer both stress-reducing spaces and exhilarating spaces, depending on the intent and users. Evidence can lead to proper uses of color, imagery, lines (shapes), and lighting to promote the desired effects.

Design impacts humans psychologically and physiologically. Evidence-based design can help make those reactions positive and desirable. Be it sign shape, color, and legibility (text), or imagery content and pattern, or characteristics of other visual elements in the environment, ID Signsystems can apply evidence-based design to assure that your visual cues optimize well-being, productivity, satisfaction, and profit.

Photo: UF Health Springhill Medical Office Building
Concept designed by Healthful Design and fabricated by ID Signsystems

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