Unity Health System is a large regional medical provider in the Rochester, NY area and operates from two main campuses as well as several regional outlying medical centers. ID Signsystems has been developing both exterior and interior modern wayfinding and identity systems for the last decade that have bolstered the Unity Healthcare System’s reputation for healthcare of the highest quality with a patient centered approach.
Key projects at the Park Ridge campus include a large exterior perimeter wayfinding system, a complete cross system interior wayfinding program. building channel letters, wayfinding solar signs, donor recognition panels and a large donor history wal0. These projects have provided a consistent architectural palette across the varied architectures of the UHS property portfolio.
A careful evidence-based study of the healthcare campus revealed the need for signs that were simple and efficient and easily updateable, with a material palette that linked the varied elements of the system. The resulting modular wayfinding, identification and donor signs have grown and changed with the growth of the hospital system and have been commissioned for all the health centers throughout the rest of the system to ensure maintenance of a clear, well managed brand image.
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