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RIT Institute Hall LED Letters

RIT approached IDS to create a significant branding statement located on its new Institute Hall building. The design brief called not for a sign, but a statement that embodied the university’s position as a national leader in research and technology.

IDS designed and developed a solution that explored the latest LED flat panel technology along with a sophisticated DMX control system that allows RIT total control of a completely customizable light show experience that not only enhances the university’s brand, but is a successful signage design solution to a challenging  scenario.

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