ID Signsystems

In food service today, design is used to provide a unique sense of place and community. A leading Rochester-based retailer came to ID Signsystems to create both a functional screen wall and a storytelling display to connect visitors with their history at one of their local flagship stores.

IDS developed a unique concept to visually display the close link between the retailer’s history and the local area. IDS developed a structural wall frame system with mounted solid maple panels that have been digitally printed with carefully enhance historical images. These panels act as a visual barrier to screen diners in the food court area from a busy pass through area of the store. It also provides an image gallery representing the history of the retailer and its association with the city of Rochester establishing the brand as an integral part of the local history.